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A Special Takeover by YLCA!
A Special Takeover by YLCA!
Introducing the Latest Edition of The ARCH Newsletter: A Special Takeover by YLCA! 🌟
2nd of October 2024
We’re thrilled to launch this special edition of The ARCH newsletter, taken over by the Young Living Craft Activists (YLCA)! This issue spotlights young voices dedicated to preserving intangible cultural heritage (ICH) and rare crafts. 💛
Learn what YLCA means to us, the impact of our social media campaign, and the inspiring story of Luka Vušurović, a young maker reviving the ancient craft of maille-making. ⚒️
News from The ARCH Community
What ICH means to us
In this video, meet the passionate Young Living Craft Activists (YLCA) Leonor, Zuhura, Atakan, and Justine as they share their personal stories and dedication to preserving intangible cultural heritage (ICH). Each activist delves into their unique backgrounds, explaining why ICH holds personal significance for them and how it connects with their cultural identities. Besides their passion, volunteering with YLCA has deepened their understanding of ICH, highlighting its importance in their lives and inspiring them to keep these traditions alive for future generations.
Best Practice in Community Engagement
YLCA Social Media Campaign: Celebrating Our Achievements! 🎉
We’re excited to share the success of our July-September social media campaign focused on raising awareness of intangible cultural heritage (ICH). Our follower base grew to over 600, with strong engagement from Italy, Turkey, and the U.K. Our target audience of 16-34-year-olds represents 66.6% of our followers, driving key conversations around ICH. Top-performing content, like the reel “Intangible Heritage That Shaped Us,” gained 3,599 interactions. With 1,049 interactions in just two weeks, we’ve deepened global engagement with ICH.
Celebrating Rare Crafts
Young Craft Makers: Meet Luka Vušurović
Maille, often called chainmail, is a craft dating back to antiquity, created by forming wire into rings and assembling them into a protective pattern. Luka Vušurović, a history enthusiast from Montenegro, became captivated by this ancient art and embarked on a three-year journey to recreate a 13th-century suit of maille armour. Despite being the only maille maker in Montenegro, Luka hopes to revive interest in the craft through workshops and lectures, aiming to inspire others to connect with history through hands-on experiences.
Community Impact
Voices from the YLCA Community
We’re so grateful for the lovely feedback we’ve received from our amazing community! 🌍✨
Your passion for preserving intangible cultural heritage has truly inspired us. 🙌❤️
Hearing from supporters in places like Romania, Brazil, and Turkey reminds us why our mission is so important. Stay tuned for more exciting quizzes and challenges that make learning about heritage both fun and impactful. Let’s keep the conversation going—what tradition are you proud to celebrate? Share your stories and memories with us! 💬👇
If you have any questions, comments, or would like to learn more about The ARCH, please get in touch.
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